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We imagine Google will continue to maneuver away from exterior signals like backlinks and shift much more in direction of user practical experience alerts. This appears to have currently been performed with YouTube: movies used to be ranked determined by thumbs up, check out rely and reviews.
Testimony from Sergey Brin and Eric Schmidt confirms that click on data is vital For several uses, like, most of all, delivering “suggestions” on irrespective of whether Google’s lookup algorithms are featuring its customers superior quality outcomes.”